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info and interview
Posted by News-Bot on January 19th 2006



It's called the 'halo effect':make a lot of noise about a highly desirable, range-topping product and get customers interested. It doesn't matter than 99% of them go home with a lesser model - there is usually a greater profit margin in the low and mid-range products than the top-of-the-range. Capture their hearts with the 2.0 litre turbo Focus RS and they go home with the 1.4 litre and some free floor matts, happy that their new car looks a bit like the one zooming around snow-laden forests in the World Rally Championship.

View article at bit-tech.net



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