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Staying Independent
Posted by newsbot on January 28th 2008



There are a lot of crushed souls in the games industry. A lotof peoplewho set out with the hope of creating fantastic new games that allowthem to express their creativity, whilst simultaneously providing agreat experience for the players. These are the people who were cutdeepest when publisher’s pull the budget on the “risky” titles infavour of the “safe bets”. These are the people who lost a little morehope each time the producer told them that their idea was way too ‘outthere’ for a modern audience. We knew people like this when we set up Introversion and we run intothem now and then in the bars and restaurants surrounding the gamesconferences. When we first set out to write video games we knew the damage thatpublishers could do both to games themselves, and the people writingthem, and we were not willing to let that happen to us. In order toensure our creative freedom, we had to be independent from publishersand license holders, and that independence has become a guiding mantrafor us.Independence from publishers has allowed us ultimate freedom andenabled us to create without compromise, explore without boundaries andlive by a work ethos that isn’t about setting limitations. After sixyears with the sole aim of keeping the company financially afloat, wedid a spot of team building or as industry bods call it, ‘visionalignment’. We wanted to establish in what direction we might all beheading. Despite the fact that we’re a fairly disparate bunch of peoplewith very different motivations, the exercise really proved thatremaining independent was the key shared aspiration at Introversion.

View article at bit-tech.net



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